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Screen printing vs DTG: which print method should you choose?

Screen printing is usually the best method for larger runs of the same design in a few colours, while DTG (direct-to-garment) is best for small runs and designs with many colours, gradients or photos. Transfer is the flexible choice for names and numbers, and embroidery gives a premium, hard-wearing logo.

Marmalade Co. offers screen printing, DTG, transfer, sublimation and embroidery, all from 10 pieces. This guide explains when each method fits best, so you know what to ask for.

Print methods compared
Screen printingDTGTransferEmbroidery
Best forLarger runs of the same designSmall runs and detailed designsNames, numbers and individual printsLogos on polos, sweatshirts, hoodies and caps
ColoursA few solid colours, each printed separatelyMany colours and gradientsDepends on the transfer typeA few colours, no gradients
PhotosNot suitableWell suitedPossible with some transfer typesNot suitable
DurabilityVery hard-wearingLasts well when washed as instructedLasts well when washed as instructedVery hard-wearing
FeelA strong layer of ink on the fabricSoft, the ink soaks into the fabricA thin layer on the fabricStitched in, with a clear texture

What is the difference between screen printing and DTG?

Screen printing pushes ink through a screen, with one stencil per colour, while DTG prints the design digitally straight onto the fabric, much like an inkjet printer on paper.

Because screen printing needs a screen for every colour, there is more set-up, but once the screens are ready the printing itself is fast. DTG needs almost no set-up, but every T-shirt is printed one at a time. That is why quantity and colours usually decide which method is best.

When should you choose screen printing?

Choose screen printing when many people need the same design in a few colours, such as a logo for a company event, a club or a festival.

Screen printing gives strong, opaque colours that also stand out on dark T-shirts, and the print is very hard-wearing. The set-up is spread across every piece, so screen printing usually gets cheaper per piece as the run gets bigger.

Screen printing is not suited to photos or soft gradients, and every extra colour needs another screen.

When should you choose DTG?

Choose DTG when your design has many colours, gradients or photos, or when the run is small.

DTG reproduces detail and colour accurately, and the print feels soft because the ink soaks into the fabric. As there are no screens to make, extra colours rarely cost extra.

DTG usually gives the best result on cotton. Our Valueweight T is 100% cotton in most colours, and the Iconic 195 is made from combed ringspun cotton.

When do transfer and sublimation fit?

Transfer fits best for names, numbers and prints that change from shirt to shirt, such as team shirts or leavers' hoodies with names.

With transfer the design is first printed onto a sheet and then applied to the garment with heat. That makes the method flexible and well suited to special materials.

Sublimation dyes the fibres of polyester, so it is mainly used for polyester garments in light colours. For cotton T-shirts, screen printing, DTG or transfer is almost always the right choice.

When is embroidery the right choice?

Embroidery is the right choice when a logo should look premium and last a long time, for example on staff polo shirts, sweatshirts, hoodies and caps.

Embroidery is stitched into the fabric and has a clear texture. It works best for logos with a few colours and no very fine details, and it looks best on heavier fabric.

Which method lasts longest?

Screen printing and embroidery are the most hard-wearing methods, but every method lasts well when the garment is washed as instructed.

Turn the garment inside out before washing and avoid ironing directly on the print, and the print will last longer.

How to choose a print method

  • Choose screen printing for larger runs of the same design in a few colours.
  • Choose DTG for small runs and designs with many colours or photos.
  • Choose transfer for names, numbers and individual prints.
  • Choose embroidery for logos on staff wear, polo shirts and caps.
  • Not sure? We recommend the right method in your quote.

Frequently asked questions about screen printing and DTG

Is screen printing or DTG cheaper?

It depends on quantity and colours. Screen printing is usually cheaper for larger runs with few colours, while DTG is often cheaper for small runs and designs with many colours. You get the exact price in a personal quote.

Can photos be screen printed?

Not well. Screen printing is best for solid areas of colour. Photos and gradients are best printed with DTG.

Which method is best for names and numbers?

Transfer is best for names and numbers, because every piece can have its own print.

Do I need to choose the print method myself?

No. Tell us about your design and quantity and we will recommend the method in your quote. You get a free digital mock-up before we print.

How many pieces do I need to order?

We print and embroider from 10 pieces, whatever the method.

Get a quote with the right print method

Send us your design and quantity, and we will recommend the method and send a personal quote within 24 hours on weekdays, with a free digital mock-up.

Get a printing quote

The usual model

  1. Factory
  2. Importer
  3. Distributor
  4. Shop
  5. You

The Marmalade Co. model

  1. Factory in Morocco
  2. Marmalade Co.
  3. You

How we keep the price down

We buy our garments straight from Fruit of the Loom and collect them at their own factory in Morocco, where everything from yarn to finished product happens under one roof.

Buying directly means fewer steps between the manufacturer and you. This helps us keep everyday clothing affordable.

Read more about the factory
Yarn spools at the Fruit of the Loom factory

The factory behind the clothes

Made under decent conditions

Affordable clothing should never mean poor conditions. Fruit of the Loom owns its factory in Morocco and is audited by independent third parties.

  • 100% OEKO-TEX® Standard 100Every garment is tested for more than 100 harmful substances by an independent lab.
  • amfori BSCI for 15+ yearsIndependent audits of working conditions and ethical trading across the supply chain.
  • Better Cotton memberMost of the cotton comes from sustainable sources – the goal is 100%.
  • Own factory in MoroccoFrom yarn to finished garment under one roof, with more than 1,000 employees.
About the factory and certifications

Source: Fruit of the Loom.