Fruit of the Loom is meticulous about selecting the best fibres for every product. Their fabrics are made from natural cotton fibres — either pure cotton or cotton-rich blends. Since the company began in 1851, Fruit of the Loom has been at the forefront of innovation in the textile industry.

Fruit of the Loom's exclusive Belcoro® yarn technology uses only long-staple cotton fibres, carefully selected from sustainable sources. Belcoro® yarn gives smoother fabric surfaces, superior colour fastness and better print results than standard yarn, while offering a softer feel, reduced pilling and more durable products.

The majority of Fruit of the Loom's cotton comes from sustainable sources. They take part in the Better Cotton Initiative and are committed to using sustainable cotton in 100% of our production.

From fabric and garment design through to the final finishing processes, all Fruit of the Loom's products are built to be decorated.

The result is perfectly engineered products that achieve better decoration results across every technique — screen printing, transfer printing, sublimation, DTG, DTF, vinyl and embroidery.

Because every fabric and product is designed specifically for decoration, print and embroidery results are superior to those achieved on standard products. That is why leading decorators choose Fruit of the Loom.

As one of the most established social compliance auditing standards for global supply chains, amfori BSCI gives businesses a framework for improving social standards across their supply chains.

Recognised and accepted by more than 2,700 companies worldwide, Fruit of the Loom has been a committed member of amfori BSCI for more than 15 years, demonstrating our long-standing commitment to fair and ethical trading practices.

All Fruit of the Loom's fabrics and products are thoroughly tested against a standard list of over 100 potentially harmful substances by an independent OEKO-TEX®-accredited laboratory.

The Standard 100 certification from OEKO-TEX® is one of the world's most recognised labels for textiles tested for harmful substances. Every component of the product must meet the required criteria — including threads, buttons, zips, prints and all other trims.

OEKO-TEX® Standard 100 certification confirms that Fruit of the Loom's products are safe and free from harmful levels of more than 100 substances known to be potentially damaging to health.

OEKO-TEX® Standard 100 independently tests the finished product — not just the raw materials — for more than 100 harmful substances. Testing covers everything from pesticides and heavy metals to formaldehyde and phthalates, making sure every product is safe for direct skin contact.

The certification confirms that Fruit of the Loom's products are safe and free from harmful levels of substances known to be potentially damaging to health.

Because Fruit of the Loom's products are worn close to the skin and in direct contact with it, OEKO-TEX® Standard 100 certification offers reassurance that every Fruit of the Loom product has been tested and certified safe.

No substances in harmful concentrations — OEKO-TEX® Standard 100 testing goes well beyond the requirements of applicable national and international regulations, adding an extra level of consumer safety and confidence.

Fruit of the Loom's supply chain gives full control over production from start to finish — from cotton sourcing and yarn production through to knitting, dyeing, cutting, sewing and finishing.

Supply chain compliance: Fruit of the Loom continuously monitors and audits our supply chain partners to ensure compliance with our code of conduct. We work with independent third-party auditors to verify that all suppliers meet our standards.

Corporate responsibility: We are dedicated to having a positive impact on the communities we operate in. Our corporate responsibility initiatives include community support, education programmes and environmental conservation work.